The
Product Development Center (PDC), Department of Export Promotion plays an
important role in the support of Thai product design for export. It also sets
design strategies for competing in the world market, and at the same time, these
strategies are aimed at increasing revenue and maintaining market share of Thai
products.
Many
activities are conducted for Thai exporters, manufacturers, and designers.
Projects are classified by product category and each project consists of many
activities, such as the design contests, seminars, workshops, and other related
activities. Information from these activities are gathered and distributed to
the public as knowledge for further application and research.
The
PDC’s development and activities are divided into 3 phases:
1.
First phase (1990-1995) Public relations advertising and product design
support. Thai manufacturers and exporters are encouraged to realize the
importance of product design and innovation by exhibiting product design samples
from Japan, Denmark, and Germany etc.
2.
Second phase (1995-2001) Focusing on gathering information on design,
emphasizing studies on target customers and markets, user behavior in foreign
markets. In this phase, primarily attention is paid on human resources, along
with product design management.
3.
Third phase (2002-2007) This phase involves searching for new products as
well as Thai brands & trademarks. The aim is to have our own design and product
development for Thai industry, by selling products, which are created and
developed for the world market.
Design services are classified into 2 groups:
Group 1: Furniture, fashion & garments, leather products, and other assigned
activities
Group 2: Jewelry & ornaments, home decorative items, toys, packaging, and
other assigned activities
To
receive advice service on product development, please download and fill-out the
application form.
Contact address:
Product Development Center, Department of Export Promotion
22/77 Ratchdapisek Rd. Chatuchak
Bangkok 10900
Tel:
0-2511-5066-77, 0-2512-0093 ext. 451
Fax:
0-2511-5202, 0-2512-2236
E-mail: dsdep@depthai.go.th