|
Vision
To be one of Asia’s leading trade promotion organizations.
Mission
- To expand markets for Thai products and services.
- To promote value creation of Thai products and services.
- Increase the competitiveness of Thai entrepreneurs.
|
|
Strategic Plan
Promote exports of products and services with a pro-active approach.
Export Development and Promotion Strategies
-
Develop and promote environmentally-friendly products and services as well as support value creation of export products and services.
- Develop new trade channels as well as establish networks with trade partners to complement business operations.
-
Increase the competitiveness of Thai entrepreneurs in the international trade arena, especially SMEs and OTOP.
-
Promote production cost reductions as well as build and expand trade logistics networks.
- Maintain market share in existing markets and increase in new markets as well as encourage the utilization of benefits from FTAs and AEC.
- Publicize the image of Thailand as a high-quality product producer.
- Continuously develop organization’s personnel and trade information system.
- Promote and increase the competitiveness of Thai entrepreneurs in manufacturing products that meet the international standards as well as expanding production base overseas.
|