In 1984, Noppadol Import and Export company Limited, which was a gems stones factory and exporter and employed about 800 employees, faced global competition as well as rising wages in Thailand. THese caused the company to have gem stones in stock for more than 2,800 Kilograms. Hence, the Choon Jewelry Co.,ltd had then established in 1992 to overcome these difficulties. WIth the vision of Mr.Chairat Noppasanti, the company started to manufacture jewelry such as rings, earring, pendants, bracelets, necklaces, bangles and watches products made from silver, gold with rhodium, gold planting as well as platinum plating.