The name “Seekuang” was established by Mr. Kuang and Mrs. Kimhiang since 1936. In 1994, Mr. Thiti and Ms. Palika, their grandchild, took the name “Seekuang” to be their business name in order to be the best fate according to Chinese trade tradition. In addition, its logo was more beautified and modernized. They initiated to develop own website “Seekuang” since 2000. Both of them drive for administrating their diamond and gold business on the principle of diligence, honesty, sacrifice, humbleness, patience and positive thinking.